Ongoing partnership · 9 months · 36+ pieces
Billabong.
An ongoing partnership since September 2025, averaging four pieces of content per month and more than 36 activations across the year. I was honored to front the official 2026 Mother’s Day campaign.
Overview
Not one campaign, but many.
My partnership with Billabong began in September 2025 and remains active. We have created content together for nine months across different moments of the year, averaging four pieces per month and more than 36 activations.
The biggest highlight was being chosen to lead Billabong’s official 2026 Mother’s Day campaign, one of the brand’s key calendar moments. The assets ran on Billabong’s official channel and across my own platforms, but the relationship goes far beyond that campaign.
In June 2026, I was Billabong’s official interviewer during the WSL event in Saquarema, covering the championship and interviewing the brand’s athletes and guests.
We work together on collection launches, seasonal moments, key dates and spontaneous moments where the brand fits naturally into my routine. It is a long-term partnership, not a one-off post.
The partnership in pictures
By the numbers
Created content
Partnership posts.
Here are five of the 36+ posts created together. Open each one directly on Instagram.