Co-creation · 780 leads from the latest trip · High conversion
Chicas del Viento.
I co-create selected trips with the brand under the name ‘by Gabi Terreiro’. The latest edition generated 780 qualified leads measured through Manychat.
Overview
When audience and product fit perfectly.
Chicas del Viento creates women-only group kitesurf trips. Our partnership is built around co-creation: selected departures are named ‘Trip by Gabi Terreiro’. I help curate them, promote them on my channels and join the trip, while the rest of their calendar continues independently.
The model works because 72% of my audience is female, primarily ages 25–34, and many dream of learning or improving at kiteboarding. When I recommend a trip carrying my name, it comes with the credibility of an athlete who competes professionally.
Our latest trip generated 780 qualified leads measured through Manychat, with high conversion because the audience arrived already interested in the experience.
The partnership in pictures
By the numbers
Created content
Partnership posts.
Open each post directly on Instagram.