Hair treatment · Milagre Antidanos launch
Elixir.
Elixir invited me to introduce its new Milagre Antidanos hair treatment line, connecting the launch to my real routine of ocean, sun, wind and kitesurfing.
Overview
A haircare launch rooted in a routine that demands real care.
Elixir invited me to promote Milagre Antidanos, a new line created to treat damaged hair. I introduced it through an experience that is part of my life: caring for hair after constant exposure to salt water, sun and wind.
The content brought the product into a real situation, showing how a treatment line can fit naturally into the routine of someone who practices water sports, travels and needs to restore everyday damage.
The partnership turned a product launch into a contextual recommendation, connecting beauty, sports and a predominantly female audience.
By the numbers
Created content
Partnership content.
Open the Milagre Antidanos launch post on Instagram.