Paulina.

Paulina is a kitesurf and surf apparel brand. The content angle was simple and direct: kite apparel makes a real difference to people who train and is more functional than regular beachwear. I showed this through the concise copy style that works well with my audience.

The audience fit is almost one-to-one: my community is mostly female and active, with many current or aspiring kiteboarders. The one-off activation delivered strong performance.